DUM Audio - Product Video and Lifestyle Product Photography

A new brand in the audio space, Dum Audio, came to us for to develop a full marketing strategy including webpage brand content, product content for ecommerce pages on their website and Amazon product listings as well as a library of media assets.

Product Media Asset Production

For this ecommerce brand we developed a library of lifestyle product imagery that visually communicated the benefits of their products while establishing an emotional connection between their customer and their product. Products such as audio equipment and turntables are ripe for building an emotional connection through strong picture painting imagery.

We developed lifestyle product photography where the prospective customers can connect to the product and imagine it in their homes. We used bright visuals, impactful props and carefully curated spaces where the products came to life.

Product Video

We also created a lifestyle product video showcasing the key selling features for the product. The customers for this product category are highly detailed oriented and research specific information when making a product purchase. We ensured that the product was setup not just in a visually pleasing way, but also accurate to the way an audiophile would setup their equipment. Small details such as having the speakers on a different surface than the turntable gives the viewers confidence that the brand knows the best practices of equipment setup for optimal playback.

For key features highlighted we focused on technical features and how they impacted the product’s performance for the user.